There have always been stereotypes about men painting nails. Painting the nails of their daughters, let alone their own, always seemed a bit taboo and had a stigma attached to it. So when AJ shared his story of painting his nails along with those of his daughters, it came as a pleasant surprise to learn friends and family were doing the same. Others were curious and open to the idea of learning more about the experiences.

So began the story of Ava Dean Beauty. We believe in inclusive bonding moments, and connecting in ways that allow you to be uniquely you. Beauty is about expressing yourself, no matter who you are, and sharing them with each other. We hope that our collections will allow you to share those same moments, and Shine On in your own personal ways.